Suzanne Cadgene, co-founder and publisher of Elmore magazine, will moderate a panel entitled “Managing Publicity: Where’s Your PR Money Going?” on Saturday, March 17 at 11 a.m. during the South by Southwest Music Conference in Austin, Texas. Panelists include Alexandra Greenberg, Vice President of MSO Publicity, Ken Weinstein of Big Hassle Media, Heather West, founder of Western Publicity and Howard Wuelfing of Howlin’ Wuelf Media.

The panel will address what artists and labels can expect from a publicist, and how to tell if the job is getting done. Top music publicists outline ways to avoid PR pitfalls and make the most of a PR budget by discussing:

• What questions to ask before hiring a publicist
• How to measure a publicist’s success
• Press release blunders
• The advantages of a large versus a boutique firm
• The relationship between PR firms and media outlets.

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For more information on SXSW, please visit http://sxsw.com.