Every year, the folks behind Record Store Day pick an ambassador as an official representative of the year’s festivities. This year, they picked someone who’s probably the perfect man for the job: Grammy nominee and noted record store enthusiast Jack White.

Following the announcement of White as Record Store Day’s ambassador, the singer/guitarist issued a statement of purpose for his time in the position. White encouraged people to “wake each other up” and lamented the declining popularity of brick-and-mortar record stores as it coincides with the rise of the Internet. He claims that “there’s no romance in a mouse click…The Internet is two-dimensional…helpful and entertaining, but no replacement for human interaction.”

White’s selection makes a lot of sense: he’s a vinyl enthusiast himself who puts out exclusive 7-inch singles through his label, Third Man Records. White also owns and operates a record store (also called Third Man Records) in Nashville.

Record Store Day takes place on April 20th. Read Jack White’s entire statement (and watch a video of him touring United Record Pressing in Nashville) here.