Reg Presley, the lead singer of the British garage-rock band The Troggs, has died, according to a report from WENN. He was 71 years old.

As the singer for the Troggs, Presley is probably best known as the man behind the scratchy voice that belts out “Wild Thing,” the band’s biggest hit and the song that made them stars in the United States at the peak of the British Invasion. However, Reg Presley’s influence and impact on music went beyond that one hit. He wrote two songs that became classics in the hands of The Troggs: “With A Girl Like You” and “Love Is All Around.” Moreover, the raw, uncompromising sound that Presley and his band brought to the world was a crucial influence on what eventually became punk rock: Iggy Pop has often cited The Troggs as one of the greatest influences on The Stooges. The band officially split up in 1969, but they reunited various times after that for projects with collaborators like R.E.M.

Presley was touring with The Troggs until 2012, when he retired from music following a diagnosis of lung cancer. He is survived by his wife and two children.