Bono would like you to know that he’s sorry for sneaking into your iPhone. The U2 singer participated in a Q&A session on Facebook to promote the physical release of the band’s new album, Songs Of Innocence, which came out yesterday. Of course, all of you Apple customers out there have had the album for a month, whether you wanted it or not.

When asked by a fan to never release an album that way again, Bono apologized and called the stunt “a beautiful idea,” but added that “we got carried away with ourselves.” “Artists are prone to that kind of thing,” he said. “Drop of megalomania, touch of generosity, dash of self-promotion, and deep fear that these songs that we poured our life into over the past few years mightn’t be heard.”

“There’s a lot of noise out there,” the singer concluded. “I guess we got a little noisy ourselves to get through it.”

U2 also commemorated the release of the album with a new video for the album’s single, “The Miracle (Of Joey Ramone).” If you’ve seen the band’s new Apple commercial, you’ve likely seen portions of this video, though this one has a lot more Ramones iconography and video clips of the band. You can watch the full video below.

Songs Of Innocence is out on CD and vinyl now, and it has been in your iPhone this whole time.