The estate of the late Jim Marshall, famed rock ‘n’ roll photographer and friend of Elmore, has announced that it is partnering with the Center for Photography at the UC Berkeley Graduate School of Journalism to raise $500,000 to $1 million to create the Jim Marshall Fellowships in Photography.

Marshall, who passed away in 2010, was responsible for some of rock’s most iconic photographs, including Jimi Hendrix setting his guitar on fire at the Monterey Pop Festival and Johnny Cash flipping off the camera during his concert at San Quentin Prison. One of his photos of Janis Joplin graced the cover of the November/December 2009 issue of Elmore.

In addition to creating the fellowship, the school has been exhibiting some of Marshall’s photographs of San Francisco’s Summer of Love—Marshall was a longtime Bay Area resident—as a part of a show titled “The Haight: Love, Rock and Revolution.”