In North Carolina, Greg Humphreys built a cult following as the frontman for bands Dillon Fence and Hobex, but when he moved to New York City, he knew it was time for a musical reinvention. But he couldn’t do it alone. To form the Greg Humphreys Electric Trio in 2014, he hooked up with some fellow southern transplants with serious talent, bassist Matt Brandau, who has played with Elvis Costello and Joan Osborne, and drummer Keith Robinson, who has toured and recorded with Marcia Ball and Charlie Robison. The trio took off without hesitating, and found themselves with over 130 live shows under their belts. To make things even more official, the band will release Lucky Guy, their debut record, on June 14^th, and then head out on tour with the help of a PledgeMusic campaign.

Today, Elmore is premiering the music video for “More Than A Friend,” a track from the upcoming debut. The track, Humphreys shares, “tells the story of how my wife Ruby and I met and fell in love. It’s probably a bit more honest than a lot of romantic love songs out there. Looking back, though, we both found more than a friend.” He adds, “I like writing songs that try to capture a moment or a feeling.” As the album name implies, it’s a breezy, happy-go-lucky track with a steady groove and Humphreys’ easy and sensual rasp, which channels Curtis Mayfield, he points out. The trippy video swirls through a kaleidoscopic of images, a simple but effective complement to the song’s laid-back, guitar-pop vibe. “Keith and I had fun layering a lot of guitar parts on this track,” Humphreys recalls. The happiness shines through in Humphreys’ loving tribute. Here’s hoping his luck keeps up—we’re all winners if it does.

Catch the Greg Humphreys Electric Trio on tour in the next couple of months, and support the band on PledgeMusic here:

June 24 – Trumansburg, NY – Rongovian Embassy
Aug 19 – Bethel, NY – Main Street Stage
Sept 3 – Hector, NY – The Big Splash
Sept 23 – Brooklyn, NY – Brooklyn Americana Festival

Watch “More Than a Friend” below.